Fictional Winery Identity
METAMOR
Wine as metamorphosis.
A winery identity rooted in place and transformation
METAMOR is a fictional boutique winery identity rooted in Kfar Kanna, Galilee. The project began as an academic brief to create a winery from scratch and developed into a full brand system around transformation, ritual and inward experience.
- Year
- 2026
- Type
- Brand Identity, Packaging, Web, Print
- Role
- Art Direction, Graphic Design
- Tools
- Illustrator, Photoshop, Figma
Transformation without literal symbolism
The brand is built around the idea of wine as a threshold: between place and memory, body and spirit, matter and feeling. Kfar Kanna became the conceptual anchor, connecting the identity to the story of transformation without using literal religious imagery.
A quiet system with tactile tension
The identity uses a restrained monochrome system, thin typography and organic linework inspired by maps, roots, stone and internal landscapes.
The identity is treated as a quiet toolkit: a mark, a typographic voice, restrained color and organic drawing logic that can move between label, print and digital contexts.
Label system
A label system for four wines: Cabernet Sauvignon, Sauvignon Blanc, Rosé and Merlot.
Bottle series
The four bottles work as a quiet family, each carrying the same visual system while adapting to the tone and color of the wine.
Packaging system
The packaging extends the same quiet visual language through monochrome surfaces, subtle textures and minimal typographic details.
Posters / Print
The poster system translates the brand’s inner landscape into large-scale printed matter.
Digital experience
The website turns the winery into a digital experience, combining brand story, wine discovery, visit booking and bottle ordering.
Final presentation
Final brand presentation including bottles, packaging, posters and website.
